7 Strategies to Attract and Retain Diverse Talent
CHRO Daily
7 Strategies to Attract and Retain Diverse Talent
Attracting and retaining diverse talent is crucial for success in today's competitive 3PL industry. This article presents expert-backed strategies to build a more inclusive workforce, from intentional sourcing to creating an inclusive environment. By implementing these proven approaches, companies can expand their talent pool, foster innovation, and drive long-term growth.
- Build Bridges with Intentional Sourcing
- Expand Recruiting Beyond Traditional Channels
- Foster Inclusive Culture in 3PL Industry
- Leverage Diverse Networks for Quality Referrals
- Implement Fair Hiring and Retention Practices
- Create Inclusive Environment with Ongoing Initiatives
- Broaden Recruitment Reach to Diverse Institutions
Build Bridges with Intentional Sourcing
As a recruiter in the tech space--which, let's be honest, isn't always a beacon of diversity--I've learned that intentionality is everything. Diverse candidates don't just stumble into your pipeline; you have to go out and build the right bridges.
One specific initiative we've implemented is partnership sourcing--collaborating directly with organizations that support underrepresented groups in tech, like Black Girls Code, Out in Tech, Techqueria, and Women Who Code. We don't just post jobs there; we show up. We attend events, offer resume reviews, and build real relationships. It signals that we're not just checking a box--we're invested.
We also revamped how we write job descriptions. We ran a full audit to cut jargon, eliminate gendered language, and avoid phrases that tend to discourage marginalized applicants from applying (like "rockstar" or "ninja"). We added inclusive language, highlighted flexibility, and made sure our DEI values weren't buried in the fine print.
And here's something that made a big difference: we stopped requiring "perfect" resumes. We created pathways for nontraditional candidates by encouraging hiring managers to look beyond brand-name employers or Ivy League degrees. We emphasize transferable skills, potential, and passion--and we help our clients do the same.
The result is a stronger, more varied pipeline--but more importantly, candidates who feel seen and welcomed from the start.
Expand Recruiting Beyond Traditional Channels
One of the most effective ways we've improved diversity in our recruiting efforts at Tall Trees Talent is by being far more intentional about where and how we source candidates. We can't expect to build a diverse talent pool if we're only fishing in the same waters every time.
This means going beyond the big job boards and LinkedIn. We actively seek out niche platforms and networks that support underrepresented groups in energy and infrastructure--organizations like Black Professionals in Energy, Latinas in STEM, and Women in Renewable Industries and Sustainable Energy (WRISE). These spaces are filled with qualified, passionate candidates who may not be visible through traditional channels.
We also partner with university programs and alumni networks that serve diverse student populations, including HBCUs, HSIs, and tribal colleges. And we encourage our clients to think about transferable skills--not just traditional career paths--so we can bring in strong candidates from adjacent industries who may not have had the same opportunities but absolutely have the talent.
It takes a little more effort, but it's worth it. When you source intentionally, you're not only diversifying your pipeline--you're expanding your understanding of what great talent actually looks like. And that shift can be a game-changer for teams trying to stay competitive in today's market.
Foster Inclusive Culture in 3PL Industry
At Fulfill.com, building a diverse and inclusive team isn't just a checkbox exercise—it's fundamental to our business success. I've seen firsthand how diverse perspectives drive innovation in the complex 3PL and eCommerce ecosystem.
Our approach begins with intentional recruitment. We've implemented blind resume screening to reduce unconscious bias and partnered with organizations that support underrepresented groups in tech and logistics. One initiative I'm particularly proud of is our internship program that specifically recruits from HBCUs and community colleges, creating pathways for diverse talent to enter our industry.
Having built my first 3PL from my parents' garage to a 140,000 sq. ft warehouse, I learned that creating an inclusive environment requires more than just hiring practices. We've established mentorship programs where team members from underrepresented groups can connect with leaders who understand their unique challenges. Our employee resource groups provide community and advocacy within our organization.
We also focus on retention through equitable advancement opportunities. We regularly audit our promotion paths and compensation structures to ensure everyone has fair access to growth. Our leadership team undergoes regular unconscious bias training, something I personally participate in and champion.
In the 3PL space, I've observed that companies with diverse teams consistently develop more creative fulfillment solutions. When matching eCommerce businesses with logistics partners, having team members who understand varied cultural contexts and consumer behaviors gives us a competitive edge.
This isn't just about corporate responsibility—it's about building a stronger business. Our diverse team helps us better understand the varied needs of our clients, who themselves represent a wide spectrum of backgrounds and perspectives in the global eCommerce landscape.
Leverage Diverse Networks for Quality Referrals
As the founder of Twill, here's how I approach attracting and retaining diverse talent.
Our strategy for attracting and retaining diverse talent is built into Twill's DNA - it's not just an initiative, it's our core business model. We've found that traditional recruiting methods often perpetuate homogeneous hiring because people tend to refer candidates who look and think like themselves.
At Twill (as reported in Forbes), we've implemented several specific initiatives:
First, we've built our entire platform on the premise that diverse members lead to diverse referrals, which ultimately results in diverse hires. Our data shows that 50% of referrals through our network come from candidates with diverse backgrounds.
Second, we focus on vetting every candidate personally rather than relying solely on algorithms that can inadvertently screen out qualified diverse talent. While traditional recruiting platforms might filter candidates based on location, education, or previous employers, we look at their personal recommendations, skills, and qualifications first.
Third, we've created incentive structures that reward quality referrals rather than quantity. This encourages our members to think deeply about matches based on skills and potential rather than superficial factors.
Fourth, we work with our customers to implement objective criteria for evaluating candidates. This helps combat unconscious bias in the hiring process and ensures each candidate is assessed consistently.
What's been particularly effective is our approach to warm introductions through trusted networks. As I mentioned in the Forbes article, "Great talent is immune to cold inbound calls and emails. They receive hundreds of messages from recruiters. Yet, they always pick up when friends call and those friends are Twill members."
The results speak for themselves - we're helping companies hire qualified candidates in half the industry average time (22 days versus 44), while ensuring these candidates bring diverse perspectives to the table.
Implement Fair Hiring and Retention Practices
So, here's how we've been working on bringing in and keeping diverse talent, especially from underrepresented groups. First off, we stopped sticking to just the usual job boards and started looking elsewhere--like local community platforms, professional groups for underrepresented folks, and social media spaces where diverse communities hang out. This move helped us find candidates we might've missed before. Then, we took a hard look at our hiring process to make it fairer. We started using blind resume screenings, meaning we remove names, ages, and other personal details to focus solely on skills and experience. Plus, we switched to structured interviews with set questions to keep things consistent and unbiased. But it doesn't stop there. We also set up Employee Resource Groups (ERGs) to give people from underrepresented backgrounds a space to connect and support each other. These groups have been a game-changer in making everyone feel like they belong, and they've played a big part in keeping our diverse team happy and engaged. It's been a journey, but these steps have really helped us build a more inclusive and supportive workplace.
Create Inclusive Environment with Ongoing Initiatives
At Zapiy.com, attracting and retaining diverse talent is not just a strategy--it's a core value that shapes our organization. As a founder, I believe diversity brings unique perspectives, fosters creativity, and drives better decision-making, which ultimately leads to stronger business performance. However, achieving a truly diverse and inclusive workforce requires more than just good intentions--it requires intentional actions and initiatives.
One of the first steps we took was to ensure that our recruitment process was designed to actively reach and appeal to underrepresented groups. This meant reevaluating our job postings and descriptions to eliminate any unconscious biases and making sure the language was inclusive. We also expanded our outreach by partnering with organizations and platforms that specifically focus on connecting with diverse talent pools. Whether it's working with historically black colleges and universities (HBCUs) or partnering with women's tech networks, our goal has always been to ensure we're tapping into a wide array of candidates.
Internally, we've implemented mentorship programs that pair underrepresented employees with senior leaders in the organization. This initiative is twofold: it helps new hires feel supported and connected, while also creating opportunities for them to develop their skills and advance in their careers. It's important that these programs are not just one-off initiatives, but part of an ongoing effort to foster an environment of growth and opportunity.
We also place a strong emphasis on creating an inclusive culture where all employees feel valued, heard, and respected. One of the ways we do this is by having regular feedback loops and conducting surveys to measure how our employees feel about their work environment. This gives us real-time insights into potential gaps or challenges they might be facing, allowing us to adjust our policies and practices accordingly.
Retaining diverse talent goes beyond hiring. It requires creating an environment where individuals feel they belong and can thrive. At Zapiy.com, we ensure that opportunities for growth, leadership, and development are equally accessible to everyone. We're proud of the inclusive culture we've built, but we know that this work is ongoing. It's about constantly evaluating our practices, learning from feedback, and making sure that diversity is at the heart of everything we do.
Broaden Recruitment Reach to Diverse Institutions
One of the main ways companies continue to hire is through networking and referrals. However, if your existing network is not diverse, you risk missing out on highly qualified candidates simply because they are not connected to you or your employees.
If you are hiring college graduates, consider recruiting from HBCUs (Historically Black Colleges and Universities), TCUs (Tribal Colleges and Universities), or Hispanic-Serving Institutions (HSIs) to connect with candidates from underrepresented groups.
Attending conferences like the Grace Hopper Celebration, the National Society of Black Engineers Annual Convention, or the Techqueria Summit is another effective way to find diverse talent.
If your budget does not allow for campus visits or conference attendance, you can use services like Diversify Tech, where we have built a network of talent from underrepresented groups.
