How Can Recruitment Processes Be Tailored to Reflect a Company's Core Values?

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    CHRO Daily

    How Can Recruitment Processes Be Tailored to Reflect a Company's Core Values?

    Discover how seven professionals, including recruiters and CEOs, have woven their company's core values into the fabric of their hiring processes. From incorporating values directly into recruitment to innovating with value-aligned Applicant Tracking Systems and interviews, these insights reveal the transformative outcomes of value-driven hiring strategies.

    • Incorporate Values into Recruitment
    • Revolutionize Recruitment with DEI Focus
    • Align Hiring with Organizational Goals
    • Brand-First Recruitment Strategy
    • Integrate Values in Job Descriptions and Interviews
    • Team Involvement in Recruitment
    • Innovate with Value-Aligned ATS and Interviews

    Incorporate Values into Recruitment

    Through my journey as a newer recruiter, I've not only shaped the recruitment process at my company but also fostered an environment where our values are not just a part of the process but a lived experience, making our workplace culture truly special. I incorporate these five key points when tailoring my recruitment process:

    1. Define Clear Core Values with Purpose: As the sole recruiter at my company, I played a pivotal role in defining and communicating our core values, sharing stories and examples that illustrate the impact these values have on our mission and culture.

    2. Craft Authentic Job Descriptions: From the ground up, I crafted job descriptions that not only outline the necessary skills but also infuse our company's personality and unique work culture, creating a compelling narrative that resonates with candidates who share our values.

    3. Create Personalized Interview Experiences: I designed interview questions that go beyond skill assessment, delving into candidates' personal experiences and stories, aiming to uncover a genuine alignment with our core values. I also begin the conversation with a no-pressure, logistical conversation that focuses more on the candidate rather than drilling them with hard questions.

    4. Facilitate Employee Connections: Being the first recruiter allowed me to personally connect with current employees, gathering and sharing their stories to showcase the human side of our company to prospecting candidates. This has created a more authentic and relatable experience for candidates as they envision their fit within our organizational culture.

    5. Individualized Onboarding Support: I've been able to integrate a personalized touch into our onboarding experiences, which extends beyond policies and procedures, emphasizing our core values and illustrating how each new employee contributes uniquely to our shared mission.

    Erin Doebler
    Erin DoeblerRecruiter, Dean Dorton

    Revolutionize Recruitment with DEI Focus

    At our DEI consulting firm, aligning our recruitment process with our core values is critical: we have to practice what we preach.

    First, we craft job descriptions based on what is really necessary for the job, not a wish list for the 'perfect' candidate. This approach addresses the tendency of underrepresented candidates to apply only when they meet all criteria. By focusing on essential skills and avoiding superfluous qualifications, we've broadened our talent pool and communicated early on what candidates will actually be evaluated on if they get the job.

    Perhaps the most controversial aspect of our recruitment process is that we don't require resumes. Instead, we ask candidates to answer three short questions, and we rate those answers. It requires some work upfront, but it means we're not simply scanning resumes for well-known schools.

    When it comes to interviews, we share interview questions in advance. We do this because we want to hire the best person for the job, not the best person at interviewing. We find that candidates really appreciate this clarity, and the quality of their answers and our conversations went up dramatically.

    We've trained our interviewers on structured, bias-aware interviewing techniques, and we score all candidates on a pre-defined rubric, ensuring a fair and consistent candidate experience. This is a clear best practice according to decades of research, and it communicates our values to potential hires.

    Finally, we pay final-round candidates to complete a work assignment that is realistic. That allows us to really see if the candidate can do the work while keeping the candidate experience positive.

    The outcome has been remarkable. It has allowed us to be extremely confident that each person we hire is not just great at interviewing for a job but actually has the skills to do the work and is deeply committed to our mission and values.

    Liz Kofman-Burns
    Liz Kofman-BurnsCo-founder, Peoplism

    Align Hiring with Organizational Goals

    The first step I took to effectively align my recruitment process with my company's core values was to collaborate closely with decision-makers to ensure that hiring aligns with both organizational goals and cultural fit. I incorporate core values, like 'patient-centric care,' into job descriptions and interview processes to attract candidates who share these ideals.

    There are steps in the recruitment process that allow candidates to interact with various team members and experience practice environments, assessing cultural fit. Crucial in healthcare for maintaining trust and safety, I conduct background, digital, and exclusion checks. Lastly, maintaining transparent communication about my company's culture and offerings ensures candidates understand and align with our work environments.

    This approach not only attracts qualified professionals but also fosters a workforce that is deeply integrated with my company's ethos.

    Letticia Pierrez
    Letticia PierrezTalent Acquisition Manager

    Brand-First Recruitment Strategy

    Leading with your brand is a great way to ensure all new hires align with the broader company culture.

    As a recruiter, I've noticed a trend: Larger businesses are hesitant to include their name during the initial round of job advertisements. They think that heavily branding their postings will lead to workers unsuited to the specific role, or those looking to climb the promotional ladder only.

    But at Bemana, I've noticed the opposite. I want candidates to know what my firm is about before they apply. That's how I ensure that key values come first. So, I open every job posting with a logo, tagline, plus a sentence or two highlighting what we're all about. That way, candidates know early on whether this is a place they'd like and are suited to. Trying to fit a round peg into a square hole never works.

    Linn Atiyeh
    Linn AtiyehCEO, Bemana

    Integrate Values in Job Descriptions and Interviews

    Clearly share company values in every job description, as well as sharing a brief statement about how each of the values is demonstrated in the day-to-day operations of the company. Additionally, include at least one question during the interview process that inquires of the candidate how they view one of those values, or alternatively, ask each candidate one way that a company value has been demonstrated in their past work history.

    Naomi Hattaway
    Naomi HattawayFounder and President, 8th & Home

    Team Involvement in Recruitment

    One of the ways that we aligned our recruitment process with our core values was by involving our team more in the recruitment process. At O+, we're big on teamwork, collaboration, and culture. So, when it comes to recruiting new employees, we want to make sure they fit into the team in the right way and that they contribute to improving our company culture when they join.

    Involving the team allows us to get a broader idea of how certain employees will fit into the company and how they interact with others. Of course, it won't be exactly how things go because it can take time for new employees to get comfortable, let alone job candidates, but it does still help and has been a valuable part of our hiring process for years.

    Lauren Carlstrom
    Lauren CarlstromCOO, Oxygen Plus

    Innovate with Value-Aligned ATS and Interviews

    As an HR Director, aligning our recruitment process with our company's core values has been a top priority. Our core values emphasize innovation, teamwork, and a commitment to excellence, and we've taken several steps to ensure our recruitment strategies reflect these principles.

    One significant change we implemented was the integration of HireME as our Applicant Tracking System (ATS). This platform, developed by our team, has not only expedited our recruitment process but has also introduced valuable automations at various stages. These automations are specifically designed to assess a candidate's alignment with our core values, ensuring we not only find talented individuals but also those who are a true cultural fit.

    We've also restructured our interview process. Instead of traditional question-and-answer sessions, we now incorporate scenario-based assessments and group activities that mirror real-life challenges in our work environment. This approach allows us to observe candidates' problem-solving skills, teamwork, and innovation firsthand, which are critical competencies for our team.

    The results have been remarkable. Since implementing these changes, we've noticed a significant improvement in employee retention and job satisfaction rates. New hires are integrating faster and more effectively, contributing to a more cohesive and productive work environment. Additionally, the feedback from candidates about their recruitment experience has been overwhelmingly positive, reflecting that they appreciate the transparency and relevance of the process.

    This alignment of our recruitment process with our company's core values has not only improved the quality of our new hires but has also reinforced our company culture, making it stronger and more vibrant than ever.

    Jyoti Tewari
    Jyoti TewariDirector HR, Webuters Technologies Pvt Ltd