In my view, an employer’s goal shouldn’t just be compliance with equal opportunity laws—these standards are honestly the bare minimum that employers should do. Instead, I think it’s more effective and creates a better workplace environment if the goal is to build a diverse team and foster an inclusive culture free of bias. If that is your goal, then compliance with equal opportunity laws will follow naturally.
One crucial aspect of this is ensuring you have an unbiased and inclusive hiring process that encourages a diverse array of job seekers to apply. We do this in multiple ways, but one of the most effective steps that employers can take is to ensure that your job descriptions welcome diverse applicants. That starts by checking your wording in the job posting to make sure you’re not using gendered or biased language.
In the qualifications, emphasize the skills required for the role over degrees or past experience in specific roles. This is particularly important in industries that have historically had fairly homogeneous workforces. You could be inadvertently limiting the diversity of your talent pool if you search only for people who have completed specific degree programs, or held certain roles, which have historically been less accessible for some people than others.
One final tip I would give is to include language in your job posting stating that applicants don’t need to meet all of the qualifications to apply. Hiring managers know that they don’t expect applicants to check every single box in the job’s requirements. However, there are certain demographic groups that are less likely to apply, or will think they’re not suitable for the role, if they don’t have every single skill or experience on the list. This could limit the numbers of women, professionals of color, and first-generation professionals from applying for your role, which sabotages your diversity efforts from the get-go.
Including a diversity statement in your job postings can be helpful, too, although I find it’s important to do the other work to make the posting inclusive first. If the posting reads as biased, a statement expressing your interest in diversity can feel performative, and may turn off diverse applicants from applying to your role.