First and foremost, employees are exposed to our core values long before their new-hire onboarding. Our values are clearly communicated on our website, and we integrate those values into the interview process. We assign core competencies to our values, which allows us to ask behavioral interview questions that align with understanding if someone will be able to demonstrate our core values in their day-to-day work.
For example, we assigned the core competency of "Ensures Accountability" to our one core value of Own It. We ask questions that invite job seekers to speak of their past experiences when they've held themselves or others accountable, which helps us better predict if they will do the same in a job with us. Based on their response, we can ascertain if they will be able to demonstrate Own It if they come to work for us.
Furthermore, as part of their onboarding, every new hire receives a copy of the book "Extreme Ownership" by Jocko Willink and Leif Babin. Since it is the foundation of our Own It value, it helps new hires understand the why behind one of our values. We also sign the book, welcoming the new team member into the team. That's just one way we've fully integrated our core values into employee lifecycle processes.