We stopped requiring college degrees for warehouse operations roles in 2019, and it immediately opened up a talent pool we'd been ignoring. I had guys with 15 years of forklift experience getting auto-rejected by our ATS because they didn't have a BA. Made zero sense.
The first area we tested was inventory management positions. These roles needed pattern recognition, attention to detail, and the ability to work fast under pressure. None of that requires a diploma. We rewrote the job description to focus on what someone would actually DO in the first 90 days instead of listing credentials. Instead of "Bachelor's degree preferred and 3 years warehouse experience," we wrote "You'll count 500+ SKUs daily, investigate discrepancies within 24 hours, and coordinate with 4 different teams to solve problems." Then we added a paid skills assessment where candidates spent two hours doing actual inventory tasks.
Applications from qualified people tripled. We hired a former line cook who became our best inventory manager within six months. He had no warehouse background but understood systems and moved with urgency. That's what mattered.
The single biggest interview change was adding a working session instead of the standard "tell me about a time when" questions. For operations roles, candidates spent an hour on the floor doing real tasks while we observed. For account management positions, we gave them an actual client problem to solve with 30 minutes of prep time. You learn more watching someone work through a messy returns issue than hearing them recite rehearsed stories about leadership.
This approach scared our HR team at first because it required more time upfront. But our 90-day retention rate jumped from 64% to 81% because people knew exactly what they were signing up for. No surprises.
The untapped talent was always there. We just had to stop filtering for proxies and start testing for actual ability. At Fulfill.com, I see 3PLs struggling with the same hiring challenges I faced. The ones who figure out skills-based hiring first will dominate because this labor shortage isn't temporary.